To follow the right hashtags, you have to take into account that it will strongly depend on your goals on LinkedIn. Top LinkedIn hashtags for start-ups and new projects: Top LinkedIn hashtags in the field of hr: Top LinkedIn hashtags about communication: #advertisingandmarketing – 17.3M followers.Here are the most popular ones 😉: Top LinkedIn hashtags about soft skills and self-development: The best way to know if your content fits into that hashtag is to use social media analytics metrics.
In certain countries/fields/roles, people will be more likely to use video sharing, photo-sharing, promotional content… You need to know which words they are using in the country you’re retargeting as well the type of content, and adapt. However, be aware that most users of professional social networks use these # in English, even if they do not speak English, because the words are trendier.įor example: if your target is French, we will say “community manager” and not “gestionnaire de communauté”, whether French people speak English or not. If your target is not English-speaking, then adapt your online strategy. So inevitably they are more important in terms of volume. 😜įirst, you should know that English words are much more popular. How to use a hashtag without messing up.We will look at this together in the continuation of this little adventure on the web. Knowing how to use them when you publish content is just as important as knowing how to follow strategic hashtags to stay informed and alerted on news in your industry. The advantage of hashtags is therefore twofold. On LinkedIn – the professional social network, you build links with other B2b actors on topics such as prospecting, recruitment, partnership. It’s a bit like a spider’s web that links one branch to another. Hashtags are used to connect multiple people with the same interest and alert them that content of interest has been posted. They are keywords preceded by a hashtag sign #. Hashtags are quite similar on all social networks. You’re getting started on creating a LinkedIn content strategy and you wonder if good LinkedIn hashtags really make a difference and boost the visibility of your posts?īut you need to be careful and really know how to use it.
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